{"id":4269,"date":"2025-08-08T14:28:23","date_gmt":"2025-08-08T14:28:23","guid":{"rendered":"https:\/\/www.ashleydentalcentre.com\/?page_id=4269"},"modified":"2025-08-18T01:37:54","modified_gmt":"2025-08-18T01:37:54","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/www.ashleydentalcentre.com\/index.php\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ashley Dental Centre<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Last updated: <strong>5 August 2025<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Who We Are<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This Privacy Policy applies to Ashley Dental Centre, a dental practice registered in the United Kingdom at:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ashley Dental Centre<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">27 Ashley Rd, Hampton, TW12 2JA<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Email: reception@ashleydentalcentre.com<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Phone: 0208 979 1984<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We are the Data Controller for the personal data we collect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. How We Collect Your Data<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We collect your personal data when you:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Submit your information via Facebook Lead Ads<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Book an appointment through our online platforms<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contact us by phone, email, or website form<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Attend an appointment at our practice<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. What Data We Collect<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on the context, we may collect:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contact Information: Full name, email address, phone number, address<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Demographic Information: Date of birth, gender (if provided)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Health Information: Medical history, dental history, current symptoms (once you become a patient)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing Preferences<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Technical Data: IP address, browser information (via our website or booking system)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. How We Use Your Data<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We will only use your data when legally permitted. Most commonly, we use your data to:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contact you to schedule or confirm appointments<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Register you as a new patient<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Provide dental services and aftercare<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Respond to your enquiries or messages<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Send you service-related messages (e.g., appointment reminders)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Send marketing communications (only with your explicit consent)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. Legal Basis for Processing<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We rely on the following legal bases:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consent (Article 6(1)(a) GDPR): For marketing messages and Facebook Lead Ad submissions<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contract (Article 6(1)(b)): To provide dental treatment and care<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Legal Obligation (Article 6(1)(c)): For record-keeping and regulatory compliance<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vital Interests (Article 6(1)(d)): In medical emergencies<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Legitimate Interests (Article 6(1)(f)): To manage appointments, prevent fraud, and improve service<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>6. Data Sharing<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We may share your data with:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dental professionals working within our practice<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Secure third-party services (e.g., booking systems, Facebook Ads platform)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NHS or regulatory authorities when legally required<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">IT and software providers under strict confidentiality agreements<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We never sell your data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>7. Facebook Lead Ads Specifics<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you submit information via Facebook Lead Ads:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your data is transmitted to us directly and securely via Facebook\u2019s API<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We use it solely for contacting you regarding dental services you\u2019ve expressed interest in<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We retain your data for no longer than 12 months, unless you become a patient<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can withdraw your consent at any time by emailing: reception@ashleydental.co.uk<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Facebook\u2019s data processing policies, visit: https:\/\/www.facebook.com\/privacy\/policy<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>8. Data Retention<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We will retain your data:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For prospective patients (e.g., Facebook leads): up to 12 months<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For registered patients: 11 years after last visit or up to age 25 for children, as required by dental regulations<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>9. Your Rights<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You have the right to:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Access your personal data<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Request correction of inaccurate data<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Request deletion of your data (when applicable)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Object to or restrict processing<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Withdraw consent at any time<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lodge a complaint with the Information Commissioner\u2019s Office (ICO)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visit https:\/\/ico.org.uk or call 0303 123 1113.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>10. Data Security<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We implement industry-standard security protocols to protect your data:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Encrypted data transfer<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Access restrictions for staff<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regular data audits<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GDPR-compliant third-party tools only<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>11. Changes to This Policy<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We may update this policy from time to time. The latest version will always be posted on our website. If significant changes occur, we will notify you by email or prominent notice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>12. Contact Us<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To exercise your rights or ask questions, contact:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Data Protection Officer<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ashley Dental Centre<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">reception@ashleydentalcentre.com<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">0208 979 1984<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ashley Dental Centre Last updated: 5 August 2025 1. Who We Are This Privacy Policy applies to Ashley Dental Centre, a dental practice registered in the United Kingdom at: Ashley Dental Centre 27 Ashley Rd, Hampton, TW12 2JA Email: reception@ashleydentalcentre.com Phone: 0208 979 1984 We are the Data Controller for the personal data we collect. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-4269","page","type-page","status-publish","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/www.ashleydentalcentre.com\/index.php\/wp-json\/wp\/v2\/pages\/4269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ashleydentalcentre.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ashleydentalcentre.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ashleydentalcentre.com\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ashleydentalcentre.com\/index.php\/wp-json\/wp\/v2\/comments?post=4269"}],"version-history":[{"count":4,"href":"https:\/\/www.ashleydentalcentre.com\/index.php\/wp-json\/wp\/v2\/pages\/4269\/revisions"}],"predecessor-version":[{"id":4341,"href":"https:\/\/www.ashleydentalcentre.com\/index.php\/wp-json\/wp\/v2\/pages\/4269\/revisions\/4341"}],"wp:attachment":[{"href":"https:\/\/www.ashleydentalcentre.com\/index.php\/wp-json\/wp\/v2\/media?parent=4269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}