Privacy Policy

Ashley Dental Centre

Last updated: 5 August 2025

1. Who We Are

This Privacy Policy applies to Ashley Dental Centre, a dental practice registered in the United Kingdom at:

Ashley Dental Centre

27 Ashley Rd, Hampton, TW12 2JA

Email: reception@ashleydentalcentre.com

Phone: 0208 979 1984

We are the Data Controller for the personal data we collect.

2. How We Collect Your Data

We collect your personal data when you:

Submit your information via Facebook Lead Ads

Book an appointment through our online platforms

Contact us by phone, email, or website form

Attend an appointment at our practice

3. What Data We Collect

Depending on the context, we may collect:

Contact Information: Full name, email address, phone number, address

Demographic Information: Date of birth, gender (if provided)

Health Information: Medical history, dental history, current symptoms (once you become a patient)

Marketing Preferences

Technical Data: IP address, browser information (via our website or booking system)

4. How We Use Your Data

We will only use your data when legally permitted. Most commonly, we use your data to:

Contact you to schedule or confirm appointments

Register you as a new patient

Provide dental services and aftercare

Respond to your enquiries or messages

Send you service-related messages (e.g., appointment reminders)

Send marketing communications (only with your explicit consent)

5. Legal Basis for Processing

We rely on the following legal bases:

Consent (Article 6(1)(a) GDPR): For marketing messages and Facebook Lead Ad submissions

Contract (Article 6(1)(b)): To provide dental treatment and care

Legal Obligation (Article 6(1)(c)): For record-keeping and regulatory compliance

Vital Interests (Article 6(1)(d)): In medical emergencies

Legitimate Interests (Article 6(1)(f)): To manage appointments, prevent fraud, and improve service

6. Data Sharing

We may share your data with:

Dental professionals working within our practice

Secure third-party services (e.g., booking systems, Facebook Ads platform)

NHS or regulatory authorities when legally required

IT and software providers under strict confidentiality agreements

We never sell your data.

7. Facebook Lead Ads Specifics

When you submit information via Facebook Lead Ads:

Your data is transmitted to us directly and securely via Facebook’s API

We use it solely for contacting you regarding dental services you’ve expressed interest in

We retain your data for no longer than 12 months, unless you become a patient

You can withdraw your consent at any time by emailing: reception@ashleydental.co.uk

For Facebook’s data processing policies, visit: https://www.facebook.com/privacy/policy

8. Data Retention

We will retain your data:

For prospective patients (e.g., Facebook leads): up to 12 months

For registered patients: 11 years after last visit or up to age 25 for children, as required by dental regulations

9. Your Rights

You have the right to:

Access your personal data

Request correction of inaccurate data

Request deletion of your data (when applicable)

Object to or restrict processing

Withdraw consent at any time

Lodge a complaint with the Information Commissioner’s Office (ICO)

Visit https://ico.org.uk or call 0303 123 1113.

10. Data Security

We implement industry-standard security protocols to protect your data:

Encrypted data transfer

Access restrictions for staff

Regular data audits

GDPR-compliant third-party tools only

11. Changes to This Policy

We may update this policy from time to time. The latest version will always be posted on our website. If significant changes occur, we will notify you by email or prominent notice.

12. Contact Us

To exercise your rights or ask questions, contact:

Data Protection Officer

Ashley Dental Centre

reception@ashleydentalcentre.com

0208 979 1984